AI or Die: The Caveman's Visual Guide to AI for Everyone
By Frank Shines & Umer Qureshi
Released January 1, 2025
Get Your CopyCore Philosophy
“Our current AI is not a tool, it's co-intelligence.”
A Different Approach to Learning AI
Instead of abstract formulas and dense academic jargon, AI or Die focuses on practical problems using visual pattern recognition. The book makes complex AI concepts accessible to everyone — from business leaders to curious minds — by showing rather than telling.
Through vivid imagery, real-world scenarios, and a caveman's perspective, readers discover how AI already shapes our world and how to harness it for meaningful transformation.
Deming's System of Profound Knowledge
The book integrates Dr. W. Edwards Deming's legendary framework, connecting AI to four foundational components of organizational understanding.
System Appreciation
Understanding how all parts of an organization work together as a system, not isolated silos.
Theory of Knowledge
How we learn, predict, and understand — the foundation for rational decision-making.
Understanding Variation
Recognizing that variation is inherent in every process and learning to interpret it correctly.
Psychology of Change
Understanding human behavior, motivation, and the dynamics of change in organizations.
Inside the Book
Visual storytelling is at the heart of AI or Die. Here are some of the images that bring complex concepts to life.
Different-sized apples illustrate nature's built-in normal distribution
The normal curve formula — complex on paper, simple in nature
Stone walls (currais) on Terceira, Azores — historically used to partition property
Lajes Field on Terceira, Azores — a strategic WWII airfield
The Azores — Portuguese islands in the middle of the Atlantic
Ready to Embrace AI?
Get your copy of AI or Dieand discover why AI isn't just another tool — it's co-intelligence that will reshape how we live and work.
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